Simon Helm

United Kingdom

I’m a Creative Director, Art Director, AI Creator & Educator, with 30 years experience making design, advertising and creative work for the world’s biggest brands (Hugo Boss, Gucci, Lacoste, Häagen-Dazs, Emirates and 1664 Blanc, Nike, MTV, Selfridges, Converse, Ministry of Sound, Virgin and Parlophone Records)My expertise lies in obsessive Art Direction and bold, original ideas that elevate advertising and brand storytelling, reimagining how work is brought to life through craft, culture and AI.I work on premium products and services where craft is essential and celebrated - from drinks to cars, jewellery to beauty products, fragrances to travel.Having worked both agency and client-side — in roles spanning Art Director, Design Director, Head of Art and Creative Director — I bring a mix of strategic thinking, hands-on execution and an obsessive eye for detail.I have an innate need to create bold, beautifully crafted work that makes brands famous and memorable.