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YSL – “Le Smoking” Spec Ad

About the shaiker

Simon Helm

Simon Helm

Certified Shaike Creator

Yves Saint Laurent designed “Le Smoking” in the first female Tuxedo in 1966, a symbol of style and masculinity for women. Saint Laurent said “ For a woman, the tuxedo is an indispensable garment in which she will always feel in style, for it is a stylish garment and a not a fashionable garment. Fashions fade, style is eternal.”
This film celebrates the masculine in the mysterious woman, she is discovering her masculine side in the lonely expanse, it is dark and foreboding and the ominous hum harks back to David Lynch’s dark thrillers. Something has awakened in her dressed in these empowering clothes.

Music:Blondie – Heart of Glass

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