This is a spec ad for Celine and their minimal clean effortless aesthetic.
The flower blooming is a parallel to someone feeling they have elevated themselves with Celine’s fashion, releasing themselves from constraints, feeling natural and effortless within themselves. I set out to show different sides of the model from coy to modest to letting loose and feeling free. This is about expression but a celebration of the many sides of us, some that people rarely see.
Music：Wolf Alice – Space & Time