Bionic Awards is collaborating with Google Cloud to run the Formula E Creators Challenge 2026, inviting creators to make a 60-second film inspired by the new Formula E GEN4 car.
The challenge gives filmmakers the chance to bring their creative vision to the IMAX in London, where finalist films will screen on October 22, 2026 in front of industry leaders.
One Car. 60 Seconds. What Story Will You Tell?
The challenge is simple:
Create a 60-second movie about the new GEN4 car using Google AI tools.
Formula E is also giving creators access to an official GEN4 Asset Kit, including studio shots and race footage that can be used as part of the challenge.
See What’s Possible
The official promo for the Formula E Creators Challenge was directed by Bruno Detante, who has directed campaigns for brands including Mercedes, the NFL and Google.
In the film, he brings the new GEN4 car onto the streets of London and takes it all the way to the London IMAX.
Now, it’s your turn to see what you can create.
See Your Film on the London IMAX Screen
Selected finalists will have their films screened at the IMAX in London on October 22.
The challenge includes prizes for:
- Independent creators
- Agencies
- Best use of Google Flow
Category winners will receive a VIP trip for two to any race on the 2026/27 ABB FIA Formula E World Championship calendar, with US$4,000 of travel costs covered.
Formula E Creators Challenge 2026
Film length: 60 seconds
Theme: Formula E GEN4
Tools: Google AI tools
Entry fee: Free
Deadline: September 26, 2026
Finalist screening: October 22, 2026, IMAX, London
Ready to Take the Challenge?
One car. A single minute of magic.
What story will you tell?
Entries are free and close September 26.
Enter the Formula E Creators Challenge 2026:
gen4challenge.com
