A project that for me represented the challenge of building a sensory journey through an entire fragrance collection.
The goal was to translate each perfume and its ingredients into a coherent, elegant, and emotional visual experience. The ingredients materialise inside a glass urn, presented one by one, and are then transferred onto each of the artworks that make up the space. The collection unfolds as a journey through a room reminiscent of a luxury museum, where each fragrance is created, revealed, and visually transformed. Each piece acts as a sensory interpretation of the perfume, aiming to suggest rather than describe. One of the main challenges of the project was the work on transitions: ensuring that every movement flows in harmony with the elegance of the musical moment, maintaining fluidity, rhythm, and sophistication, while evoking admiration without breaking the refined atmosphere that defines Xerjoff. Professional note: This project was developed as a speculative advertisement, with no commercial affiliation with the brand, solely for the purpose of exploring creative concepts and expanding my portfolio.