When it comes to intimate hygiene, „Wiping vs. Washing” is a cultural debate that is as old as toilet paper. While 70% of the world cleans with water, many western cultures are oddly stuck in the past. The short film “The Wipemare”questions this absurd habit by showing a world where people smear dirt around instead of washing it off with water. Cars. Dishes. Floors.
The results are poor, while the reactions are disturbingly positive. Which let´s the viewer experience: while there are many good reasons to use water, there are none for wiping. Sorry, dear preppers.
Credits:
Director, AI, Edit, Music: Axel Schilling
Brandmanager: Corinna Jaensch, Bidetlity
Creative Direction, Copywriter: Marco Obermann Le Berg GmbH
Motion Design: Sora Schäffler, Le Berg GmbH
Production Assistant: Cosima Wider, Le Berg GmbH