Eugenio Fierro

Italy

I’m a senior art director, creative strategist, and AI creative specialist & educator. My career started in traditional art direction but evolved with the digital revolution, integrating artificial intelligence to expand creative and strategic possibilities in marketing and communication.Today, I work daily with AI tools and I’m a creative partner of Pixverse and Image Art, exploring new frontiers in visual storytelling and helping brands and professionals leverage AI in their workflows. My goal is to turn creativity into actionable solutions by merging innovation and strategy.Throughout my career, I’ve had the privilege of working with high-profile brands on national and international campaigns, developing projects that combine art direction, AI, and multichannel strategy. In addition to consulting, I’m also a professor of Graphic Design History at IUAD, guiding students in exploring design and communication in the digital era.