It has just been officially selected for the Golden Dunes Dubai International Film Festival (GDFF) 2025 in the Category of Best Ai-Commercial.
The idea came from a simple observation: children (and adults) are increasingly using AI assistants for everyday tasks; homework, recipes, advice, even emotional support. They quickly learn that “please” and “thank you” aren’t necessary to get the answers they want. This lack of courtesy then spills into real life, where politeness and empathy still matter. We wanted to raise awareness of this subtle behavioral shift through a short, impactful film.
The 45-second spec ad, “Ordering AI is fine. Ordering people isn’t,” highlights how AI is subtly changing human behavior and reminds us of the importance of kindness in real-life interactions.
The film was created fully with AI. We approached it like a traditional production, with a director/writer, AI lead, editor, lighting consultant, colorist, and sound designer. Instead of leaning into “easier” AI genres like sci-fi or fantasy, we chose the hardest challenge: real people, real emotions, real reactions, real skin.
Producer: Bottomline AI agency
Concept and director: Henri Bassil
AI filmmaker: Claudia Lalau
Editor: Roshni Dsouza
Colorist: Joshua Borill