Lately I’ve been experimenting a lot with new AI tools for storytelling. For this piece, an ad concept for the Hyundai Ioniq 6. I started with Imagine Art & runway reference to shape the visual mood, then used Higgsfield AI to add motion and emotion, and pushed it further with image-to-video so a single still frame could suddenly feel alive. It’s wild to see how far we’ve come, what used to take a full crew and heavy production, now I can prototype in hours.
But the real magic isn’t just the tech… it’s when a story about family, love, or simple moments starts to feel real, even when it was born from pixels. This one was about a child and her mom on a journey, an emotional story where the car becomes more than transport, it becomes a companion. That’s what made the Hyundai Ioniq 6 such a perfect metaphor for connection. Curious what you think are we heading into an era where “AI films” will stand right next to traditional ones? AI Director : Rasid Arari Creative : prana