DIA is a 70-second high-end Fashion commercial that explores the duality of identity within a cinematic, luxury environment. Set against the backdrop of a grand marble foyer, the film follows a protagonist through a series of shifting personas, from the mystery of a dark trench coat to the elegance of a white silk ensemble. While her world and appearance evolve, the DIA bag remains the unwavering anchor, embodying the brand’s core philosophy: “The constant in your change”.
On the technical level: Applying years of post-production expertise to the AI landscape, this project was designed to move beyond basic prompting and into professional filmmaking. The workflow focused on three primary challenges:
-Asset Consistency: Utilizing the latest locking features in FLORA to maintain the identical geometry and hardware of the DIA bag across more than different lighting and environment setups.
-Complex Physics: Executing the mirror reflection with identity-swap transition and “liquid mirror” that required a strategic blend of AI generation and traditional compositing logic to solve the reflection physics.
-Realism & Look Dev: Leveraging Seedance 1.5 Pro for high-fidelity skin textures and “baking” the color grade into the generation phase to ensure a unified, premium aesthetic.
-Sound Design: The film features a custom-scored soundtrack by Suno and lyrics generated specifically to mirror the visual narrative, ensuring that audio remains 50% of the immersive experience.