Santiago Hernandez

My experience as a Visual Researcher has given me a comprehensive understanding of the audiovisual process and the elements that make a piece work.I see tools—including artificial intelligence—as means to serve creativity and narrative power, not as ends in themselves. My interest lies in how an idea translates into videos that can hold the viewer's attention and advance a story.My ambition is to create audiovisual experiences that generate emotion and provoke a response. Whether in films, music videos, advertising or events, my goal is always the same: to direct images that activate the viewer, make them feel, think and stay.