A fictional Axe ad created using AI.
The concept:
A man takes a shower.
The product’s effect is so intense that when he steps out onto the street…
He radiates an aura of cold that instantly freezes his surroundings.
And the people he passes.
He is the source of “cool” 💪
Art direction:
Visual contrast between urban heat and icy cold.
Before the Axe effect:
→ Warm, saturated tones (oranges, yellows)
→ Harsh sunlight
After the Axe effect:
→ Cool tones (electric blues, cyan, brilliant whites)
→ Clinical, crystalline light
The transition between the two worlds is abrupt.
Tools used:
→ Nano Banana Pro (Freepik) for the storyboard
→ Kling 2.6 + Google Veo 3.1 for animation
→ Gemini for the script
→ CapCut for editing
